CONCEPT SELLING

Dad: I want you to marry a girl of my choice.
Son: I want to choose my own bride.
Dad: But the girl is Ambani’s daughter.
Son: Well, in that case…Yes.

Next the dad approaches Mukesh Ambani.

Dad: I have a husband for your daughter.
Ambani: But my daughter is too young to marry.
Dad: But this young man is a Vice-President of the World Bank.
Ambani: Ah…in that case…Yes.

Finally the dad goes to see the President of The World Bank.

Dad: I have a young man to be recommended as a vice-president.
President: But I already have more vice-presidents than I need.
Dad: But this young man is Ambani’s son-in-law.
President: Ah…in that case…Yes.

Now, this is concept selling!!!